Google will roll out AI-powered asset optimisation for Demand Gen ads starting 4ht September, 2025, automating the adjustment of image and video ads to fit various styles, aspect ratios, and platforms. This update aims to help advertisers reach a broader audience with minimal effort. Here are the key points:
AI-Driven Ad Optimisation: Google’s AI will automatically adapt Demand Gen creatives, turning horizontal video assets into vertical or square formats, ensuring ads fit across multiple placements and devices. This will provide a richer ad experience for the end user.
Automated Tools: In addition to video and image enhancements, Google will offer ad text suggestions, AI-generated images, and an AI-powered image editor, streamlining campaign setup and testing.
Opt-Out Option: These AI features will be enabled by default for new campaigns, but advertisers can opt out on a per-ad basis. A new landing page preview feature will help advertisers visualise the user experience post-click, potentially boosting CTR.
Broader Reach and Engagement: The automation allows ads to reach diverse platforms like YouTube, Gmail, Discover, and video partners without manual resizing, enhancing both reach and engagement.
AI Expansion: Google is expanding generative AI across the creative process in Demand Gen campaigns to reduce delays and improve performance.
Strategic Advantage: Early adoption of these tools could give digital marketers an edge as Q4 approaches, a time when ad competition typically increases.
In short, Google’s AI and automation in Demand Gen ads simplify creative production, expand reach, and save time, while offering more flexibility for testing and optimisation. All other aspects of Demand Gen ads remain the same.
If you’d like to learn more about Google’s Demand Gen Ads and how they can help expand your digital marketing strategy within the Google platforms, contact our expert team today
