8 Influencers To Follow On Snapchat & A Guide To Creating Engaging Snapchat Stories


June 26, 2022


Social Media


Marketing Professionals

Following predecessors such as Facebook ads, Twitter ads and  True View ads on YouTube, Snapchat has gone mainstream and now offers Snapchat Ads. Its 150 million daily active users are sharing 9,000 snaps every second on the platform, and it has daily video views of 10 billion.

Some people are even making a career out of Snapchat, snapping every second of their lives, from the moment they wake up until the time they hit the hay.

Who’s the best person, brand or media organisation to follow on Snapchat? Here’s a list of my favourites.

Now, a guide to creating an engaging Snapchat Story.

For those who are completely new to Snapchat, a snap is a photo or video message from one Snapchat user to another. Snaps disappear 1-10 seconds after they are first opened. A story is a photo or video message users can view for 24 hours, as many times as they choose within that 24-hour timeframe. Different snaps can be added to a story to develop it throughout the day.

1. Remember, a Snapchat story is still a story. It must have a beginning, middle and end. (If you’re new to the platform, experiment with it. Get used to the time lengths, geofilters, editing tools and sharing options.) Make sure you change the theme of your story each time to keep followers engaged. For example, one story might focus on an event you’re attending, and another day’s story could tease followers with a product or service you’re about to launch.

2. Experiment with the features. Snapchat has great features that include geofilters, stickers and doodles. They’re good for adding extra layers to your story. And the geofilters are really fun.

3. Experiment with sound and music to add drama and excitement. Snapchat allows music and sound to play on your phone when the app is open. It’s an instant soundtrack for your stories.

4. Takeovers. For a brand account, having influencers take over your Snapchat account for the day can be interesting for your viewers. It may seem daunting to let someone else manage your Snapchat Story, but your followers will appreciate the exclusivity of a new face coming on board for one day only.

5. Save your story. Remember, Snapchat stories only last 24 hours. If you don’t want to lose all the hard work that went into creating a story, save the story to your Memories. This enables you to share the content on other platforms, such as Facebook and Twitter.

6. Track your results: The data you can pull from Snapchat includes, views, replies and screenshots. But these are only available within a 24-hour timeframe once a story is published.

To access these:

It’s important to keep track of this data to see which stories are well received and which ones aren’t. It also helps when brainstorming future content for Snapchat.

Happy Snapping!

– This post was written by Emma Vince – former Digital PR Lead at Tinderpoint.