SERVICES / Content & Digital PR

Is it good enough to stand out?

Your audience is swimming in content. If yours doesn’t stand out, it won’t get read. And it will only stand out if it’s good – really good.

Our team of journalists, PRs, bloggers and designers produce content that people want to read, interact with, and share. Everything’s driven by insight, crafted with care, and tied to real business goals.

Content & Digital PR process

SET OBJECTIVES

DEFINE AUDIENCE

CREATE CONTENT PLAN

MEASURE & REPORT

DIGITAL PR & PAID PROMO

CONTENT CREATION

Content & Digital PR services

Strategy

We identify your goals, priorities and target personas, then map out a plan that makes optimal use of your budget.

Content creation

This is what most clients need our help with. We produce everything from technical B2B white papers to B2C email newsletters via our network of professional writers.

Visual and interactive design

We produce high-end data visualisations, static and animated infographics, and polished videos that strengthen brands and capture attention.

Digital PR

Some agencies are great at content but avoid the hard part of pitching that content to journalists.
We do it every day.

Paid promotion

We use highly targeted search marketing, paid social and email to get your content in front of your audience.

Measurement

There’s no point in spending budget on content if it doesn’t deliver results. Ultimately, results are all we (and let’s face it, your boss) care about.

Tinderpoint are great at coming up with new ideas. They’re not just going with the same old ‘Oh yeah, let’s do a Facebook ad’. Even if I don’t use all their ideas, it’s good to know they’re up to date with the latest thing and that we’re not missing anything.

– Carol Noone, Marketing Manager, Grafton Group PLC

Publications we’ve featured in

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