GA4 Migration & Website Analytics Services

“Very happy with the results”

Sunil

Senior Developer - Travelport

“Serious ongoing expertise over a lengthy project”

James O'Sullivan
Project Manager – Anthony Nicholas Group

“Excellent skills with really advanced competency”

Barbara

Head of Marketing, WebDr

Trusted by 2,000+ happy Clients.

GA4 Migration

Estimate Cost

€1000

GA4 - BASIC

Set up Enhanced Measurement Tracking
Activate Google Signals for your GA4 property
Exclude internal traffic in GA4
Connect your GA4 property with Google Ads
Set Up (Basic) Site Search Tracking in GA4 6. Set up Scroll Tracking in GA4
Import conversions from GA4 property to your Google Ads account
Connect your GA4 property with Google Search Console
Set up Cross Domain Tracking in GA4
Connect your GA4 property with BigQuery
Setup GA4 test property
Setup referral exclusion in GA4

‍

1000

GA4 - STANDARD

Includes everything in Basic
Set up GA4 Custom Events
Rename Events in GA4
Use the debug view report in GA4
Set Up Goal Conversion Tracking in GA4
Setup Content Grouping in GA4
Create custom insights in GA4
Create remarketing audiences in GA4
Build comparisons (advanced segments)
Create custom audiences in GA4
Create Audience Triggers in GA4
Upload data from external data sources via GA4 Data Import

1500

GA4 - ADVANCED

Includes everything in Intermediate
Set up predictive metrics in GA4
Create Predictive Audiences in GA4
Set up Ecommerce Tracking in GA4
Set up Enhanced Ecommerce Tracking in GA4
Set up Sales funnels in GA4
Export data from GA4 to BigQuery
Track Single Page Apps in GA4
Create UserId properties in GA4
Create Custom Dimensions and Metrics

Note: GA4 setup for simple brochure sites with less than 30 pages is €500

2000

GA4 Training

Duration: 2 X 3 Hour Online Sessions - Cost: €400 / person. Min numbers apply

A) New concept and reporting
features.

What is GA4, and how does it work
How is it different to Universal Analytics
What are events within GA4
What is a user, and how does GA4 track things
How to use the interface
How to use the new insights section
How to use the reporting section
How to see campaign reports
How to see events reports

What you'll learn

Get hands-on experience setting up and using a GA4 account. See the main differences between GA4 and GA3 (Universal Analytics) and get confidence with its new concepts – 'users' and 'events' rather than 'sessions'. Understand the interface and learn about the various default reports available.

B) Custom reporting and tailor-made
insight generation.

How to customise the reporting section
How to create your own events
How to create your own conversion events
How to use the 'exploration' interface
How to migrate your universal analytics goals
How to use the attribution settings and what is attribution
How to set up audiences and segmentation
How to set up custom dimensions
How to integrate GA4 with other platforms

What you'll learn

You'll learn how to make reports by creating your own events and labelling them as conversions (now that GA4 no longer uses the 'goals' feature familiar from Universal Analytics). You will also gain experience making data models with GA4's Explorations feature and see how to integrate GA4 with other Google platforms.

Looker (/GDS) Reports & Dashboards - Customized.

Server Side Tracking (SST)

How is SST Useful?

An example: If you use Google Ads, then….. Implementing SST gives your Google Ads 12-15% more signals thereby lowering your CPCs / costs.
This is particularly important if you use Performance Max or any other automations which is what both Google and Bing are pushing.
Traditional web analytics using ‘Cookies’ are also on the way out fast for Privacy reasons so this allows you to keep ahead.

Sample Configuration Approach.

Briefing to discuss consent, container and tagging environments
Audit container environments
Set-up server side container and testing end point
Configure web container and tag to utilise ‘send to server’ with consent
Set-up and configure server-side container tags with consent
Test server-side container tags and data
Migrate server end point to client hosting/Cloud
Optimise server side costs & efficiency
Test server-side container tags and data after migration
Export standard container, import and test

Cost Estimate: Up to €2,000 for small-med sites / Up to €5,000 for large site.
‍
Note that SST can be setup in one of two ways: ‍

A) Via Google Cloud
Much faster to setup (typically 4 hours), but while there’s a free version, ongoing costs may be required (price based on site traffic)
B) Via Client's Server
‍Slower to setup, involves developers, but no ongoing maintenance costs.

Cookie Consent Solutions

Keep your compliance colleagues happy.
Setup of GDPR compliant cookie consent tool
Provides full IP and end user data anonymisation for non-EU residents

Cost Estimate: From €500

Facebook CAPI

Setup GTM Server Side (SS) to Facebook events
Linking GTM SS via GTM Facebook events for Deduplication
Set up all events in GTM SS
Update general parameters
Update user data parameters
Update custom data parameters
Configure Server Side GA4 Tag (excl FB parameters)

Cost Estimate: €1,500

Ongoing Analytics Support

We can provide ongoing support monthly to support business needs with extra dashboards / reports / setup changes etc. Clients typically engage us for 1-2 days per month with a quarterly commitment.

Cost Estimate: From €1,000 / mth

Services