CLIENT CASE STUDIES / SSE Airtricity

Double the return from ad spend

We re-energised SSE Airtricity’s online advertising with an optimised bid strategy and click-worthy creative.

The brief

Part of the FTSE 100 listed SSE Group, SSE Airtricity is an energy provider serving 800,000 customers across Ireland, north and south.

We were recruited to help attract and convert new customers during the busy winter season, when people are most likely to switch providers due to high energy bills.

Advertising costs for switching-related search terms peak during the winter season, so we needed to be creative to maximise the return from the budget.

What we did

We took an integrated approach: new creative and a new bid strategy for the initial search, super-efficient remarketing on Google and Facebook, and ‘save the sale’ activities on the SSE website.

Our online activity coincided with SSE’s TV and print campaign, which featured Maya the orangutan. Maya’s so pretty we just had to feature her on display banners and video ads too. A smart move as it turns out.

Results

2 regulated markets covered:
Republic of Ireland and Northern Ireland.
198% increase in conversions volume over 6 months.
22% decrease in cost of sale of an annual electricity or dual fuel package over 6 months.

The results from this campaign have made the case for further investment into digital marketing a no-brainer.

– Gerry Hanratty, Acquisition Specialist, SSE Airtricity

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