We re-energised SSE Airtricity’s online advertising with an optimised bid strategy and click-worthy creative.
The brief
Part of the FTSE 100 listed SSE Group, SSE Airtricity is an energy provider serving 800,000 customers across Ireland, north and south.
We were recruited to help attract and convert new customers during the busy winter season, when people are most likely to switch providers due to high energy bills.
Advertising costs for switching-related search terms peak during the winter season, so we needed to be creative to maximise the return from the budget.
What we did
We took an integrated approach: new creative and a new bid strategy for the initial search, super-efficient remarketing on Google and Facebook, and ‘save the sale’ activities on the SSE website.
Our online activity coincided with SSE’s TV and print campaign, which featured Maya the orangutan. Maya’s so pretty we just had to feature her on display banners and video ads too. A smart move as it turns out.
Results
Republic of Ireland and Northern Ireland.
The results from this campaign have made the case for further investment into digital marketing a no-brainer.
– Gerry Hanratty, Acquisition Specialist, SSE Airtricity
More case studies
Pan-European SEO and PPC
We applied our proven methodology to expand Nitro’s search footprint across primary and secondary markets in EMEA.
High-stakes SEO: when it’s got to be right
Global car rental platform CarTrawler was in negotiation to buy Holiday Autos from Travelocity. They asked Tinderpoint to assess the SEO risks.
Hyper-targeted B2B lead generation
After just 6 months of activity, our search strategy for Sage CRM Cloud had delivered a 108% increase in conversions at 63% lower CPA.
