Case studies

client case studies / social talent

SEO & PPC for B2B
e-learning hiring and talent management platform

Tinderpoint created an integrated SEO & PPC strategy to improve SocialTalent's international visibility.

Social Talent logo

Rachael Erskine
Director of Marketing, SocialTalent

TinderPoint has been a superb SEO & PPC partner for us. The service level provided was excellent, and B2B results across both search channels internationally were superb. The team really know what they’re doing and their knowledge gave us huge confidence along the SEO journey. I’d recommend them highly for any business targeting the UK/USA

The brief

SocialTalent is a B2B e-learning platform dedicated to improving the process of finding, hiring, onboarding, developing and retaining talent.

SocialTalent changed its focus from supporting small recruiting agencies to supporting multinationals' hiring teams, and the new online strategy needed to reflect this big shift.

What we did

We conducted in-depth technical audits to improve the website's health and worked with the client over many months to ensure the site was world-class from a Google perspective. We did extensive content auditing to identify underperforming content and prune the website from over 4,200 to 1,400 pages to focus on quality content.

We supported SocialTalent's marketing team when creating new commercial pages and defining their content strategy. We delivered successful link-building activity that considerably boosted their global organic ranking visibility.