Hyper-targeted B2B lead generation

After just 6 months of activity, our search strategy for Sage CRM Cloud had delivered a 108% increase in conversions at 63% lower CPA.

The brief

To refocus a multi-territory online sales strategy for Sage CRM Cloud focused on high quality B2B lead generation.

What we did

We created a hyper-targeted blend of search and display activity, as well as consistent landing pages, ads and bid testing.


108% increase in conversions targeting B2B leads.
47% increase in CTR through newly designed landing pages.
63% decrease in CPA through display advertising activity.

Great knowledge, communication and account management, coupled with the passion and excitement for everything online are just a few reasons why we chose Tinderpoint.

– Hannah Fahy, Online Marketing Manager, Sage CRM

More case studies

Pan-European SEO and PPC

We applied our proven methodology to expand Nitro’s search footprint across primary and secondary markets in EMEA.

Double the return from ad spend

We re-energised SSE Airtricity’s online advertising with an optimised bid strategy and click-worthy creative.

High-stakes SEO: when it’s got to be right

Global car rental platform CarTrawler was in negotiation to buy Holiday Autos from Travelocity. They asked Tinderpoint to assess the SEO risks.