Case studies

Hyper-targeted B2B lead generation

After just 6 months of activity, our search strategy for Sage CRM Cloud had delivered a 108% increase in conversions at 63% lower CPA.

Hannah Fahy
Online Marketing Manager
Sage CRM


Great knowledge, communication and account management, coupled with the passion and excitement for everything online are just a few reasons why we chose Tinderpoint.

The brief

To refocus a multi-territory online sales strategy for Sage CRM Cloud focused on high quality B2B lead generation.

What we did

We created a hyper-targeted blend of search and display activity, as well as consistent landing pages, ads and bid testing.

Results

108% increase in conversions targeting B2B leads.
47% increase in CTR through newly designed landing pages.
63% decrease in CPA through display advertising activity.

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