Pan-European SEO and PPC

We applied our proven methodology to expand Nitro’s search footprint across primary and secondary markets in EMEA.

The brief

More than 600,000 organisations use Nitro’s award-winning Nitro Pro and Nitro Cloud products that allow them to make it easy to create, edit, share, sign and collaborate on documents, both offline and online.

Nitro needed an experienced and multi-lingual local marketing partner to optimise and expand their search campaigns for their key EMEA markets, which had previously been managed in-house from the US.

What we did

Having previously run pan-EMEA and global campaigns for multiple clients, Tinderpoint was able to draw on extensive experience to maximise coverage on both Google and Bing.

Our first step was to optimise and build upon the solid foundation already in place from Nitro’s in-house team. We brought campaigns in line with our proven methodology and structure, introduced new creative, enabled new features and betas and expanded the suite of countries being targeted. For some secondary target markets, we leveraged our relationship with Google to deliver localised campaigns.

Results

Produced comprehensive roadmap for multiregional & multilingual search campaign.
32% increase in conversions volume across EMEA over one quarter.
43% decrease in cost per lead on average across EMEA over one quarter.
11 languages covered across key EMEA markets.

Dealing with the Tinderpoint team has been very easy. Tinderpoint were referred to us by our counterparts in Qualtrics EMEA. From our first meeting we felt that they had a good grasp of our unique digital marketing localisation needs for EMEA, which had previously been managed out of our US HQ. Tinderpoint took over management of our activity and quickly overhauled our campaigns and worked hard to improve results month-on-month in a consistent fashion. In addition, Tinderpoint are always ready to give help and advice on other aspects of our digital marketing efforts and are very good at keeping us up to date with regular reports and onsite meetings.

– Karina Ward-Topp
Senior Manager, Global Enterprise Marketing, Nitro

More case studies

Double the return from ad spend

We re-energised SSE Airtricity’s online advertising with an optimised bid strategy and click-worthy creative.

High-stakes SEO: when it’s got to be right

Global car rental platform CarTrawler was in negotiation to buy Holiday Autos from Travelocity. They asked Tinderpoint to assess the SEO risks.

Hyper-targeted B2B lead generation

After just 6 months of activity, our search strategy for Sage CRM Cloud had delivered a 108% increase in conversions at 63% lower CPA.