The brief

Our client, a medical technology start-up, was bringing a medical device to the European market and wanted our help in creating awareness of their product across two demographics – health care professionals and consumers – and two geographical areas initially, Ireland and UK.

Challenges

The MedTech sector is a highly regulated one so all activity was subject to extensive legal and regulatory compliance. We worked closely with the client within this restrictive framework to deliver first-rate digital marketing campaigns.

What we did

We achieved a significant increase in awareness of the product across the desired demographics, generated leads and educated prospects on TMD (temporomandibular joint disorder) and the benefits of the Cerezen treatment within a year.