Case studies

International Digital Visibility for MedTech Startup

We helped Cerezen attract leads and exposure via multiple online channels.

Mike Malone
Head of Marketing at Renew Health


Website visitors, blog readers, engagement, business leads and customers are all up and still climbing, with each month outperforming the last. Choosing Tinderpoint was one of the best marketing decisions I've made to date.






The brief

Our client, a medical technology start-up, was bringing a medical device to the European market and wanted our help in creating awareness of their product across two demographics – health care professionals and consumers – and two geographical areas initially, Ireland and UK.

Challenges

The MedTech sector is a highly regulated one so all activity was subject to extensive legal and regulatory compliance. We worked closely with the client within this restrictive framework to deliver first-rate digital marketing campaigns.

What we did

We achieved a significant increase in awareness of the product across the desired demographics, generated leads and educated prospects on TMD (temporomandibular joint disorder) and the benefits of the Cerezen treatment within a year.

Results

47% increase in leads.
25% decrease in the cost per click.
38% improvement in click through rate.
61% increase in referral traffic.
16 Top 10 Google rankings.
Organic impressions: 126,671
1,460 leads generated via social media.

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