Head of Marketing at Renew Health
Website visitors, blog readers, engagement, business leads and customers are all up and still climbing, with each month outperforming the last. Choosing Tinderpoint was one of the best marketing decisions I've made to date.
Our client, a medical technology start-up, was bringing a medical device to the European market and wanted our help in creating awareness of their product across two demographics – health care professionals and consumers – and two geographical areas initially, Ireland and UK.
The MedTech sector is a highly regulated one so all activity was subject to extensive legal and regulatory compliance. We worked closely with the client within this restrictive framework to deliver first-rate digital marketing campaigns.
We achieved a significant increase in awareness of the product across the desired demographics, generated leads and educated prospects on TMD (temporomandibular joint disorder) and the benefits of the Cerezen treatment within a year.