Case studies

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Making "Paid Search" work hard for the best results

We applied our proven methodology to manage’s PPC footprint across all their insurance products in Ireland.

Inez Mahony
Senior Digital Marketing Manager (part of RSA)

We've been working with Tinderpoint for 3 years and our relationship is based on the pursuit of outstanding results on a persistent reliable basis. The whole agency team is fantastic and enormously accommodating with advanced analysis, custom reporting and non-stop testing of the latest and most advanced Google tools. They’re also extremely serious and diligent at managing substantial budgets. The excellent results speak for themselves.

The brief is a leading Irish insurance company offering Car, Home, Travel and Health Insurance directly to Irish consumers for over 20 years and is part of a global insurance family through its parent companies – RSA Insurance Ireland and Intact Financial Corporation (IFC).

IFC is the largest General Insurer in Canada, with a 20% share of the market, and operates businesses in the US, Ireland, Europe and the UK. IFC has a $500bn CAD market opportunity and access to over $375bn CAD of Speciality Lines premium globally. needed an experienced and multi-disciplinary local marketing partner to optimise and expand their search, display and social campaigns.

What we did

Having previously managed extensive SEO & PPC campaigns for past insurance sector clients, Tinderpoint was able to draw on extensive industry experience to maximise coverage on both Google and Bing.

Our first step was to optimise and build upon the solid foundation already in place from’s many years of running successful online campaigns. We brought campaigns in line with our proven methodology and structure, introduced new creative, enabled new features and betas and expanded the suite of tactics being used. The insurance space on PPC is ultra competitive and constantly challenging, no more so than during the Covid-19 pandemic, nevertheless we were able to achieve the following results recently: