Best Branded Instagram Videos

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The Tinderpoint Team

THE TINDERPOINT TEAM

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According to a tubular insights report, video will account for 70% of all mobile traffic by 2021. Following the impact of social media apps and mobile search, teens are spending 50% less time than they used to watching traditional TV and 85% longer watching video on smartphones.

Is it any wonder brands are turning to image and video-based platforms such as Instagram?

Here’s a list of the brands making best use of Instagram video:

Ben & Jerry’s

When Ben & Jerry’s springs to mind, the picture of a giant tub and spoon comes with it. But with its Instagram account, the popular ice cream company is showing followers tasty treats they can make using their favourite ice cream flavour.

For example, at Halloween they posted ‘How to Make Witch’s Brew Float’.

For best results, brew in your favorite cauldron. #happyhalloween

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It also shares interesting facts about the company. For example, have you ever wondered what happens to all the ice cream flavours that go out of production? The company uploaded a video introducing the ‘Flavour Graveyard’, a place where old flavours are laid to rest. So now you know.

We're off to pay our respects to the dearly de-pinted in the Flavor Graveyard. Stay spooky, friends. ???? #happyhalloween

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Ben & Jerry’s is good at Instagram because it is creative. There are only so many ways to show a hand holding a cone or a tub but it manages to use Instagram to show its products in unique ways.

Peanut butter, bacon, banana and ice cream french toast. Over the top? We don’t think so. Get the recipe, here: http://benjerrys.co/1H6KqeO (link in profile)

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Iced Coffee, Coffee BuzzBuzzBuzz!

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Lego

Lego’s Instagram is all about creativity. The brand is posting some seriously imaginative and engaging content, and 1.5m followers on the platform are loving every bit of it.

Lego’s Instagram account is all about Lego characters and figures.

Here’s Lego Batman introducing his OWN Instagram account

My cowl collection. My super cool moves. And of course, ME. Welcome to my Instagram account. #LEGOBatmanMovie Repost: @RealLEGOBatman

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Here’s a Lego tutorial on ‘How to Build a Dinosaur’.

ROAAAR! Is your little one obsessed with dinosaurs? Here is how you can easily build your very own long necked dino friend! #LEGODUPLO

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Lego Star Wars videos always go down well. Here’s one of Han Solo and Luke Skywalker having a snowball fight.

Can Han Solo and his tauntaun outsmart, and out-snowball a Master of the Force like Luke Skywalker? #LEGO #LEGOStarWars #ShouldHaveUsedTheForce

A post shared by LEGO (@lego) on

Lego is good at Instagram because it provides good stories, lots of laughs and useful information. While its videos promote the Lego products, they’re presented in such a creative and humourous way that people love watching and sharing them.

NASA

NASA’S Instagram account exists to evoke curiosity and wonder. And it really is out of this world. Just take a look at the videos it shares.

It's written in the stars… or in this case a star forming region. For #StarTrek50, we present to you the 'Enterprise' Nebulae. On the right of the image, you may see hints of the saucer and hull of the original USS Enterprise, captained by James T. Kirk, as if it were emerging from a dark nebula. To the left, its "Next Generation" successor, Jean-Luc Picard's Enterprise-D, flies off in the opposite direction. Astronomically speaking, the region pictured in the image falls within the disk of our Milky Way galaxy and displays two regions of star formation hidden behind a haze of dust when viewed in visible light. Spitzer's ability to peer deeper into dust clouds has revealed a myriad of stellar birthplaces like these, which are officially known only by their catalog numbers, IRAS 19340+2016 and IRAS19343+2026. Trekkies, however, may prefer using the more familiar designations NCC-1701 and NCC-1701-D. Fifty years after its inception, Star Trek still inspires fans and astronomers alike to boldly explore where no one has gone before. Credits: NASA/JPL-Caltech #nasa #space #nebula #nebulae #stars #startrek #enterprise #ussenterprise #spitizer #nasabeyond #astronomy #science

A post shared by NASA (@nasa) on

Solar material repeatedly bursts from the sun in this close-up captured on July 9-10, 2016, by NASA’s Solar Dynamics Observatory, or SDO. The sun is composed of plasma, a gas in which the negative electrons move freely around the positive ions, forming a powerful mix of charged particles. Each burst of plasma licks out from the surface only to withdraw back into the active region – a dance commanded by complex magnetic forces above the sun. SDO captured this video in wavelengths of extreme ultraviolet light, which are typically invisible to our eyes. The imagery is colorized here in red for easy viewing. Credits: NASA/SDO/Goddard Space Flight Center/Joy Ng #nasa #sun #space #nasabeyond #plasma #solar #sdo #astronomy #science

A post shared by NASA (@nasa) on

Dark matter is a mysterious substance composing most of the material universe, now widely thought to be some form of massive exotic particle. An intriguing alternative view is that dark matter is made of black holes formed during the first second of our universe's existence, known as primordial black holes. A new study suggests that this interpretation aligns with our knowledge of cosmic infrared and X-ray background glows and may explain the unexpectedly high masses of merging black holes detected last year. These primordial black holes, if they exist, could be similar to the merging black holes detected by the LIGO team in 2014. This computer simulation here shows in slow motion what this merger would have looked like up close. The ring around the black holes, called an Einstein ring, arises from all the stars in a small region directly behind the holes whose light is distorted by gravitational lensing. The gravitational waves detected by LIGO are not shown in this video, although their effects can be seen in the Einstein ring. Gravitational waves traveling out behind the black holes disturb stellar images comprising the Einstein ring, causing them to slosh around in the ring even long after the merger is complete. Gravitational waves traveling in other directions cause weaker, shorter-lived sloshing everywhere outside the Einstein ring. If played back in real time, the movie would last about a third of a second. Credits: SXS Lensing #nasa #space #astronomy #astrophysics #blackhole #science

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A Hubble bubble! This enormous bubble seen by our Hubble Space Telescope is being blown into space by a super-hot, massive star. Spanning 7 light-years across, this Bubble Nebula was chosen to mark the 26th anniversary of the launch of Hubble into Earth orbit. The seething star forming this nebula is 45 times more massive than our sun. Gas on the star gets so hot that it escapes away into space as a "stellar wind" moving at over four million miles per hour. This outflow sweeps up the cold, interstellar gas in front of it, forming the outer edge of the bubble much like a snowplow piles up snow in front of it as it moves forward. Credits: NASA, ESA, and the Hubble Heritage Team (STScI/AURA), F. Summers, G. Bacon, Z. Levay, and L. Frattare (Viz 3D Team, STScI) #nasa #space #hst #hubble #esa #astronomy #nasabeyond #science

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NASA uses Instagram to promote its work. Its Instagram account works well not only because it shares visually spectacular videos and images, but because it educates its followers. Each post comes with an explanation that’s easy to understand.

NASA’s use of Instagram is inspirational because it doesn’t just post beautiful images and videos and leave it at that. It is committed to ensuring the audience understands what’s going on in the universe.

National Geographic

Another winner on Instagram is National Geographic. Its page tells us: “Life is an adventure – enjoy the ride and the world through the eyes of National Geographic photographers.” And true to their word, their feed is a collection of stunning images and videos from around the world, dedicated to nature and its beauty.

Aerial video by @TomasVH. A family of swans is seen crossing a pond in this segment filmed for @lenaherzog_photo's #LastWhispers immersive art installation, which is on show in the @BritishMuseum in #London through Oct. 23. Last Whispers is a project about a mass extinction. Every two weeks, the world loses a language. At an unprecedented speed, faster than the extinction of some species, our linguistic diversity—the very means by which we know ourselves—is eroding. Today, more than half of the world population speaks only 30 of the 7,000 languages remaining on earth. It is estimated that at least half of the currently spoken languages will have died by the end of this century. Some estimates project a much greater speed of this disappearance. Last Whispers was conceptualized, directed, and produced by Lena Herzog with sound design and compositions by Marco Capalbo and Mark Mangini. Tomas van Houtryve (@TomasVH) contributed original #drone videography. @VIIPhoto @thephotosociety #natgeomovingpictures

A post shared by National Geographic (@natgeo) on

Video by @BertieGregory: Each individual bear has a different technique for catching salmon. The younger, more inexperienced bears practice the belly flop. Meanwhile, the older bears have a much more measured approach. I saw many of them go straight for the base of the tail of the salmon, immediately immobilizing these 2-3-foot-long fishy blocks of muscle! After catching the salmon in the river, the bears often bring the carcasses up into the forest. This process represents one of the few examples in nature where nutrients moves from the open ocean into a terrestrial system. Far more often in nature, nutrients is leaked out of land systems and into the sea. To watch these bears in action and to see some close bear encounters, check out the latest episode of #wild_life, my new YouTube series for @NatGeoWild, by clicking the link in my personal bio (@bertiegregory) or searching natgeo.com/wildlife. @canonusa

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Similar to NASA, National Geographic uses its Instagram feed to educate the audience, to open their eyes to nature and different cultures. Portraits of animals, landscapes and citizens of the world populate its feed. And each post comes with an informative caption.

Video by @renan_ozturk @camp4collective // From left to right, Mt Foraker, Mt Hunter or 'Begguya' and Denali, North America's highest point, with the mighty Susitna River electrified in the foreground. Just when we thought the night was over the show began and I desperately bungee-tied my camera in position after coming up short for a tripod baseplate. #nothernlights #auroraborealis @sanctityofspace @alaskamountaineeringschool #nps100 #climbalaska

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Disney

Movies, products, theme parks, characters and historical photos… with this inventory of content it’s no surprise that Disney is succeeding on Instagram. Its feed is full of childhood wonder, inspiration, positivity and humour.

Flip for this topsy-turvy take on a sweet treat from @DisneyFamily. ????⤵️✨ #NationalIceCreamConeDay

A post shared by Disney (@disney) on

You're invited to a mad, crazy, wonderful kit-tea party. ????????☕️???????? (????: @ohmydisney | Link in bio.)

A post shared by Disney (@disney) on

Little bites of brilliance! ❤️????✨ See how these #BeautyAndTheBeast-themed #DisneyEmojiBlitz cookies are made. (????: @disneyfamily)

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Just keep sketching, sketching, sketching. ✏️???? #FindingDory

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Oreo

Oreo uses Instagram to promote its products in creative ways. The brand does a great job at inspiring people to eat its biscuits, while showering them with positive vibes.

You’ve accidentally cracked the screen on your phone – do you wallow in self-pity? Probably. Well, Oreo gives you something to turn that frown upside down.

Don’t let a cracked phone ruin your day – let imagination out to play.

A post shared by OREO (@oreo) on

Looking for a new way to consume the products? Again, Oreo has you covered.

Paranormal snacktivity – not for the faint of heart. #OreoPlated

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Who knew eating sugary treats could be such fun.

Underwater adventure or #Oreo Minis gone off the deep end? You tell us.

A post shared by OREO (@oreo) on

Who's got a ticket for the chew chew train? Jump on. #OreoPlated #video

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Wrapping it up

The brands mentioned are killing it on Instagram because their content ticks all the boxes. It’s funny and informative, tells a story, and shows new ways of doing things.

Their accounts are active but they don’t bombard followers. They may post a couple of times a week, instead of daily, keeping followers interested in the account and excited about content yet to come.

If you want attention, produce content that resonates with the audience. Learn from the creativity of brands already doing what you aspire to do, and always engage with your followers.

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The Tinderpoint Team

THE TINDERPOINT TEAM

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Established in 2002, we're a specialist digital agency with a simple formula: seasoned experts on every account and a commitment to delivering on our promises. We’ve stuck with the formula for more than 15 years – because it works!