TinderPoint. Analytics, actioned.

Turning metrics into meaningful insights to drive performance improvements.

Meet your data

Web analytics can be vital when it comes to growing your business with digital marketing. Whether social, mobile, conversion or advertising data, it pays to understand the variables at play and how they influence sales, conversions and ROI.

We will examine your data in detail and develop actionable recommendations based on current visitor activity trends.

This might include:

  • Analytics set-up
  • Analytics audit
  • Analytics optimisation
  • Bespoke insight reports
  • Call tracking

Our Analytics Services

The TinderPoint analytics experts usually hang out at Google Analytics but can also be found poring over Adobe’s SiteCatalyst and Omniture, IBM’s Coremetrics or WebTrends, among others.

Fortunately, you don’t have to be a statistician or professional number-cruncher because it’s our job to translate the myriad measurements into answers to key commercial questions, such as:

  • How do different traffic sources interact with each other, or affect a customer journey?
  • What time of day and where are online sales being made?
  • How are people using our device-based content?
  • What value do social media visits bring to our website?
  • Which webpages have the shortest dwell times?
  • Which traffic sources are driving phone enquiries?
  • At what point are customers dropping out of the conversion process?

Depending on the complexity of your site, this could take five minutes or five or more days, but will repay itself many times over by informing the fine-tuning of your site.