TinderPoint. Content, originated.

Driving demand and sales with killer content.

Our Process

Content can come in many forms. As a key element in digital marketing, it's vital that you get it right - and that means more than just stringing a few words together. Whether it's eBooks or infographics, blogs or business guides we can be your guides in the world of content marketing.

Call on our content specialists for a strategy that delivers compelling, original content with all of the trimmings but none of the fuss.


Why Content

Digital marketing can drive visitors to your site, but if your content isn’t compelling, relevant and shareable, your efforts in getting them there will almost certainly be in vain. That’s what makes a robust approach to content integral to the success of any online campaign.

Web Content

Producing a great piece of content may not seem too arduous, but doing it regularly can be labour-intensive and requires proper planning. So we’ll work with you to create high-quality content for your blog, email newsletter or social initiatives, then make sure it’s seen, shared, liked, downloaded, tweeted, mentioned and linked to. Some of the content we produce includes:

  • Blog Posts
  • Linkbait Articles
  • Infographics
  • White Papers
  • Videos
  • Newsletters
  • Ebooks
  • How to Guides
  • Case Studies
  • Testimonials

Why outsource content creation?

Producing original, compelling content isn’t easy, and it’s also extremely time-consuming. You may have subject matter experts in your company who could write extensively on a given topic, but how many of those people regularly have plenty of time on their hands? The reality is, other business will take priority and either timescales will slip or it’ll never happen.

The pitfalls of DIY

Because it’s so time-consuming to produce eBooks, business guides, executive briefings and white papers, you might be tempted to get someone internally who can write to cobble together content from other sources. “Borrowed” content doesn’t demonstrate thought leadership, and a homespun design will further undermine your credibility. Fail to promote your content effectively, or skimp on a dedicated landing page for capturing leads, and whatever time you have spent will be wasted.

We create and promote

After creating your content, we’ll promote it widely so it gets in front of the right people at the right time. Content we’ve already created for clients has featured on high-profile sites including:

  • CNN
  • The Guardian
  • Fast Company
  • Broadsheet.ie
  • TheJournal.ie
  • Irish Times
  • Business Insider
  • Irish Examiner
  • Irish Independent
  • Sky News
  • Huffington Post
  • The New York Times