Between today (March 1) and St. Patrick’s Day, TinderPoint will be taking part in the international Seachtain na Gaeilge Irish-language festival by using some Irish in digital marketing!
The world of digital marketing, like many online industries, mainly uses English in its everyday business, but that doesn’t mean you can’t practise your Gaeilge in the process! Here’s a few ways in which you can use Irish online for business:
Using Irish on social media is simple, and helps you engage with an Irish audience, even those who wouldn’t normally consider themselves too confident with the language. Of course, if you want to practise and improve upon the Irish you have, try changing your Facebook homepage into Irish for a few days. This is a simple way to pick up on modern everyday words, like Teachtaireacht[aí] (Message[s]), Nuashonraigh (Update), Leantóir[í] (Follower[s]), Grianghraif (Photos) and the phrase ‘Is maith le [whoever] é seo’ – [Whoever] likes this!
Twitter is still in the middle of being translated by a team of volunteers into Irish, but tweets can be sent out in any language you like. The hashtag, #SnaG2015, is the official hashtag for Seachtain na Gaeilge, but #Gaeilge is a great way of taking part in any conversations in or about the Irish language.
A word of caution! If you feel that your Irish is terrible, you may feel tempted to go straight to Google Translate to put some promotional text into Irish. We’re going to be frank, here: this never turns out well! As many remember from their school days, Irish is slightly more complicated than most other European languages when it comes to things like grammar, something Google hasn’t quite gotten the hang of yet. If you’re not sure how something is said in Irish, ask a friend or get in touch with a local language organisation like Conradh na Gaeilge, who may be able to help you.
TIP: If you’re a business, regardless of your size, why not run a competition through social media – or, na meáin shóisialta – during Seachtain na Gaeilge? For example, get your customers to tweet you with why they like you in Irish for a prize! Here’s a sample of what you could see as a result:
— Scott De Buitléir (@scottdebuitleir) March 2, 2015
— Gnó Mhaigh Eo (@Gno_MhaighEo) February 27, 2015
— Aras Chronain.ie (@araschronain) March 2, 2015
— CWS-boco Ireland (@CWSbocoIRL) March 2, 2015
Bain triail as cúpla focal Gaeilge a úsáid i do chuid gnó inniu – why not try using some Irish in your business today!