Instagram has announced that it has gained over 300 million users, with its CEO claiming that the photo sharing app has the potential to “change the world”.
Instagram’s CEO, Kevin Systrom, described the news of the app’s milestone as “exciting”, adding that the service would “continue to grow”.
Speaking to BBC Newsbeat, Systrom hinted that the team at Instagram would soon be adding new features based around specific events.
“You’re literally getting a view of what’s happening in the world right now. What we need to do is figure out how to take the fact that everyone’s contributing in the world and broadcast that more globally. If you’re interested in what’s happening at the World Cup, you can peer in, see the football players and see what they’re thinking and doing before they go onto the field.
“Those are the types of things that I want to enable over the next year.”
The popular app, however, is not without its issues. In an attempt to get rid of fake (or spam) accounts, or profiles set up by users breaking the company’s rules, Instagram announced that it plans to delete “spammy” accounts. This will be in tandem with rolling out plans to implement sponsored posts and other forms of advertising to develop Instagram further, which means further opportunities on Instagram for digital marketing & advertising.
“Instagram is about seeing a live pulse of the world right now”, explained Systrom; “it’s not just about taking a photo of a cute baby or a cute dog.”