The prospect of a long weekend is distracting enough, so why not fuel the fire of procrastination with our latest Epic Friday? Go on, like you need any encouragement really.
If there’s one thing we can thank Vine for, it’s bringing gems like this into the world. The perfect platform for a snazzy stop-motion mini-movie, brands have at their fingertips the opportunity to produce some stellar advertorials – and boy do they.
Christopher Ratcliff of eConsultancy has collected what he sees as 20 of the best branded Vines of this month, and it’s hard to disagree with him.
This piece from Oreo is mind-bending…
If spelling isn’t your strong point and you feel anxious having to write anything by hand without your trusty spell check, you may want to look away now.
Get ready to feel utterly inadequate when you witness 15-year-old speller Jacob Williamson, who competed in this year’s National Spelling Bee. It’s hard not to find his enthusiasm for the competition contagious. Just look at him! In fairness, if I managed to spell the word “harlequinade” I’d probably react the same way.
Sadly, Jacob didn’t win the grand prize, but he did win our hearts.
Ten years of work and this farmer’s dream of up-cycling suitcases as small-sized electric scooters has become a reality. It can carry up to two people and go over 30miles on a single charge. Yes, this is a thing.
You thought this would be a fail, didn’t you? Yes, it’s utterly ridiculous – but it’s a lesson to us all. If you‘ve got a dream, stick with it! Don’t let the nay-sayers hold you back. This is the inspiration story we’ve been waiting for to get us through what always seems to feel like the longest day of the week.
It’s a little bit brilliant, and so it’s a win.
A product recall is an automatic fail. It opens you up to scrutiny, ridicule and doubt. So when you decide to recall nearly half a million products, you can be sure you’ll have some damage control on your hands.
Tony Fadell, CEO of Nest, set about renaming the large-scale recall of high-tech smoke detectors in a recent interview. Having discovered, not a fault, but an anomaly (say that three times fast before coffee) Nest decided to turn off the feature that allowed you silence the smoke detector by waving at it – anyone who regularly burns toast knows this action all too well.
Despite having no reported serious incidents arising from this feature, Nest decided to disable it. Six weeks later the Consumer Product Safety Commission publically reported this action as a recall, in a way serving the product a death-sentence PR-wise.
Say it with me, not a failure – an anomaly. Sure, we believe you. Sort of.
What’s that annoying tid-bit you’re patronising English teacher liked to preach? Never assume, you only make an … etc, etc
As Mashable report, this is clearly not something Facebook took on board when it came to Instagram. San Francisian Michael Wagner discovered a bug in the system that granted him access to the Instagram account of a high school girl.
Sharing the same initials, an unfortunate typo meant that the email the girl had signed up with matched Wagner’s Facebook email and without a second-step authentication, a simple click of the Facebook log in option granted him access to the strange account.
Nicely done Facebook, sounds perfectly secure.
Hackers aren’t just middle-aged geeks operating out of their bedrooms in the small hours of the morning – they’re organised, and amazingly dedicated.
A three-year cyber espionage campaign has been unearthed this week that saw Iranian hackers creating a web of fake social networking accounts and a bogus news site to be-friend, and so spy on, American military and political leaders.
Once they built a false sense of credibility, sending on innocent links to content pulled from Associated Press, BBC and Reuters, the hackers began sending malicious software in the aim of collection sensitive log-in data.
Win for catching them – fail for taking three years.