Epic Friday returns once more here at TinderPoint, ready to give you some of our favourite marketing and digital stories from the last few days! Grab a cup of tea, relax and enjoy the round-up from this week!
If we didn’t start this week’s Epic Friday with this piece, we’d be showing ourselves the door! Introducing Air New Zealand’s truly epic flight safety video, starring Peter Jackson and Elijah Wood.
Supermacs are already a well known and loved brand across Ireland, but God knows what the folk in New York’s Times Square thought when they saw adverts for the popular Irish fast-food chain on the big screens!
— Supermacs (@SupermacsIRE) October 21, 2014
Needless to say, it got the Twittersphere and other online media talking about the campaign, and rightly so. Well done to Supermacs, showing that it can certainly pay off when an Irish company thinks creatively.
Sprechen Sie Deutsch? Parlez-vous français? Whether or not languages were/are your thing, you have to give Facebook founder, Mark Zuckerberg, credit where it’s due on this impressive video. At a Q&A-style event with the American entrepreneur at Tsinghua University in Beijing, Zuckerberg literally wows the crowd with his fluent Mandarin Chinese. Mark explains in his Facebook post (below) that he and the event host discussed connecting the world, Internet.org, innovation and the early days of Facebook. Unless you’re equally fluent in Mandarin, you’ll have to take his word for it, but the audience’s reaction to his linguistic skills are still enough to make you smile.
According to the Kansas City Star:
When Kuntz walked inside the room, he saw a scene that had become all too familiar in recent weeks: a collection of Royals with their heads down, eyes locked on their iPads. The game was called Clash of Clans, and for a period of time this summer, its excessive usage by members of this club exasperated the coaching staff.
“At that time, in that situation, it’s really disappointing,” said Kuntz, the team’s first-base coach. He added, “You just got to a point where you go, ‘What’s the priority here? Is this just three hours out of your time, spent away from what you’re actually being interested in?
We’ve got to find a way to get this changed, so that the priority is the game, and all this other stuff is secondary.’”
Maybe our parents had a point, when they wanted us to get off our GameBoys and get some fresh air!
Gap’s marketing campaign for their Fall range is centred around the tagline, ‘Dress Normal’, but the sentiment seems to have backfired quite badly.
According to Buzzfeed:
The “Dress Normal” campaign “missed the mark,” says Jaclyn Johnson, bloger at Some Notes on Napkins and founder of marketing & event agency, (No Subject.)
“Gap tapped into the trend of normcore and thought, ‘Let’s jump on the bandwagon, everyone’s embracing normal.’ But I think what they kind of stumbled on is their demographic is not the ones who understand the irony of normcore, nor potentially know what it is.” Normcore is a fashion trend popularized by New York magazine this year that’s essentially the ironic embrace of nondescript, “ardently ordinary clothes.”
Gap is now heavily discounting its fall range, announcing several markdowns, as Buzzfeed’s Sapna Maheshwari writes:
On Monday, the chain emailed customers touting 75%-off discounts — Tuesday, it advertised a “sale on sale,” or an additional 25% off already-marked down items. That follows a weekend of 40%-off discounts. The Gap brand’s same-store sales, which excludes the effect of new locations, slumped 6% in August and 3% in September, following two quarters of declines.
Gap, however, explained to BuzzFeed News that “October is typically a sale month as retailers prepare for the holiday shopping season.”